Can Twitter Get You a Job?


You’ve heard that you can get a job through social networking, but you aren’t sure how to make this happen.  You’ve signed up on Twitter, but you have no idea how you can turn your tweets into a job offer.  Here are some tips that may help: 

Follow people who work in your industry.

By following people who work in your field, you get to see what they are talking about, making you aware of industry trends.  There is also a good chance that they will follow you, giving you the opportunity to make important connections.  Also, managers sometimes post open jobs on Twitter, allowing you to apply for them before they are formally advertised. 

Reply when you can add value, and retweet when you think it may benefit your followers.

When you reply with content that is thoughtful and relevant, you are showcasing your expertise to an audience of people working in your field.  When you retweet, you build good will.  Both actions allow you to make connections and to position yourself as an expert. 

Find discussions and join them.

There are always discussions happening on Twitter.  Find the ones that are relevant to your industry and join them.  Be active in these discussions, but make sure that your contributions have substance and are well written.  If you do this effectively, employers may start to seek you out. 

Send a direct message.

Usually when you follow somebody on Twitter, they will also follow you.  If there is somebody following you who you would like to connect with, don’t be afraid to send them a direct message.  Just don’t ask them for a job.  A good approach is to comment on a post they made to see if they seem open to discussing it further.  Since most people don’t try to connect in this way, many people are open to it. 

Find your target companies and follow them. 

Many companies now have a Twitter account.  It is a good idea for you to follow all of your target companies on Twitter.  You may be able to find out about job opportunities before they are formally posted and you can also get clues about how the organization is planning to expand and grow.  This information can help you when customizing your resume and preparing for your interview.

Social networking has changed the way that we look for jobs.  To be competitive, job seekers need to make themselves comfortable with these sites.  Don’t try to do it all at once.  If you work on it a little bit at a time, before you know it, you will be a social networking pro!

(Written by Karen Bivand)

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One thought on “Can Twitter Get You a Job?

  1. Sheila February 17, 2012 / 4:53 pm

    I work for a magazine and Twitter has helped me form many beneficial professional collaborations. I source many interviews/sponsorships/writers through twitter so I'm not surprised that it can also lead to being hired when you use it strategically and to its full capacity.

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