You’ve heard that people have found jobs on social networking sites. You created your profiles, but so far no recruiters have contacted you. You’re starting to wonder if you are doing something wrong. While your profiles may look great, there are techniques that you can use to maximize your visibility, and make it easier for recruiters to find you:
Step One: Choose your target position. Once you have identified the position that you are looking for, find job advertisements, and make a list of the common requirements for the job. If you were hiring for the position, what skills, experience, qualifications, and attributes would you look for in an applicant? Make a list of keywords that recruiters may use when searching for candidates for this job.
Step Two: Take that list of keywords and compare it to your resume. Make a note of any relevant skills or qualifications that you possess. Don’t forget about your transferable skills, hobbies, or volunteer work that may not be listed on your resume.
Step Three: Now that you have matched your qualifications to the requirements of the position, narrow it down to three to five key skills. Remember to choose those skills that would best meet the employers’ needs. Also, include those special skills or attributes that will make you stand out from the crowd.
Step Four: Have you joined any industry groups? (If not- you should!) Look at the profiles of the other members of the groups. Review their LinkedIn headlines and summaries, and their Twitter bio. What have they done well? Which style might work with your profile?
Step Five: What is your headline on LinkedIn? Most people use their job title. Is your job title descriptive of your position? Does it include words that recruiters would typically use when searching for applicants? For example, “Marketing and Communications Manager” would be an effective headline. However, “Membership Retention Team Lead” is vague and not easily searchable. If your job title would not make a strong headline, then it may be best for you to come up with a list of three to five terms that describe your position or your expertise such as, “Customer Service Supervisor/ Complaints Officer/ Marketing Consultant/ Sales Manager.” These terms will give people a better idea of the scope of your responsibilities and will make your LinkedIn profile more searchable to recruiters.
Step Six: Write your LinkedIn summary. It is useful to approach your summary as you would a cover letter. Start with a one or two sentence description of who you are and what you have to offer. Next, include specific information about your expertise. Remember to include the keywords that you identified in step one, and to keep your summary focused on the employers’ needs. You can also discuss your personal attributes, and show enthusiasm for your work. Let your personality shine through. Keep it short and make sure that it is nicely formatted.
Step Seven: Finally, it is time to write your Twitter bio. After all of this research and reflection, it should be easy to summarize who you are and what you have to offer into 140 characters, right? Don’t get discouraged if you can’t do it the first time; it may take a few tries. Allow your bio to reflect your personality, but don’t make it cheesy; potential employers don’t need to know that you love ice wine and fondue.
Now that your profile is ready, join groups and discussions, contact people, and make connections. The more people that you connect with, the easier it is for recruiters to find you.
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