You’ve signed up on Twitter and you’ve started tweeting, but you don’t have many followers. How can you get more people to follow you so that you will make the most of this networking tool? Here are some tips that may help:
Follow people with similar interests to your own. When you follow someone, you’re on their radar. If they notice that you have something in common with them, or if they like your tweets, they will probably follow you back.
Retweet and reply to other tweets. When you join Twitter, you become part of an online community. If you are a positive member of the community, by engaging with and supporting others, people will want to connect with you.
Follow people who follow you. When somebody starts following you on Twitter, it is considered polite to return the favour. If you don’t follow people who are following you, you will probably lose followers.
Have a strong bio. Most people will read your bio before deciding whether or not to follow you. Be sure that your bio is professional, and that it provides a clear picture of who you are, and what you have to offer.
Have tweets with good content, and tweet consistently. If you tweet regularly, and your tweets provide valuable information and insight, people will want to hear what you have to say. Keep your tweets relevant and frequent, and your number of followers will naturally grow.
Have a professional profile photo. When people are evaluating your profile, they will also look at your photo. Including a graphic instead of a photo is considered ‘spammy’. If you use a picture of yourself, make sure that it is a clear, bright head shot that makes you look professional.
Encourage your followers to retweet. When your followers retweet you, it expands your scope and it helps you get more followers. If you want to be retweeted, just ask your followers every once in a while by including “Please RT” at the end of your tweet.
Make your tweets more searchable by using hashtags. Hashtags are labels that you include at the end of your tweet to make it easier for people to find when they are searching for a particular topic. Hashtags allow you to categorize your tweets. For example, if you are tweeting about about a particular job fair, you could use the hashtag #torontojobfair2012 Visit http://www.hashtag.org to see which hashtags are currently being used most frequently.
Register on Twitter directories. There are a variety of Twitter directories that you can register with to help people find you. WeFollow is one example, but there are lots of them and more being added everyday.
Have a “Follow Me on Twitter” link on your LinkedIn and Facebook profiles, as well as your website, email signature and blog. Most people probably don’t even realize that you are on Twitter. Spread the word whenever you connect with someone new.
When you join Twitter, there can be a temptation to become overly focused on your number of followers. Resist this urge. Instead, concentrate on providing useful content, and on supporting others, and the followers will come.
(Written by: Karen Bivand, Photo from: Twitter.com)