Are You Using Twitter Effectively?

Have you been using Twitter in your job search?  Twitter has created new ways to connect with employers and as it increases in popularity, it becomes even more effective as a job search tool.  Even if you have been using Twitter,  there may be ways that you can approach it slightly differently in order to achieve better results.  Here are some tips that may help:

Follow your target companies.  More companies are active on Twitter than ever before.  If you follow your target companies on Twitter, you could be the first person to find out about a job posting.  In some cases, you significantly increase your chances of getting an interview by being one of the early applicants.

Use hashtags.  Not every company uses hashtags when posting jobs on Twitter, but if a company does use them, it makes it easy for you to find the tweet.  It only takes a few minutes, so it’s worth searching a few hashtags every day.  Since you never know which hashtags the employer will use, experiment with a few.  For example, if you are looking for an accounting job in Toronto, you could try the following hashtags:  #torontojobs, #accounting, #accountingjobs, #accountingjobsintoronto, #bookkeeping, #bookkeepingtoronto”.  If you keep experimenting, you will be able to determine which hashtags most employers are using.

Follow people and organizations in your industry.  Twitter is an easy an effective way to build your network.  Unlike Facebook and LinkedIn, on Twitter you can follow and interact with people without them officially accepting you.  This allows you to connect with people who otherwise may be inaccessible to you.  Find and follow people and organizations in your industry.  Reach out to them, comment on their tweets, and make meaningful contributions to discussions.  If you keep your tweets informative, relevant and interesting, you can position yourself as a serious professional in your industry.  Impress people with your professionalism, and the connections that you make could potentially lead to a job. 

Keep your profile professional.  If somebody is impressed with your tweets, the first thing that they will do is look at your profile.  Make sure that it presents you as a competent professional.  If you have a professional blog or website, then link it to your bio.  If you do discuss hobbies or interests in your bio, keep it to a minimum.  It may be a good idea to have two Twitter accounts; one for your professional life and one for your personal life.

Social media has completely changed the rules for job seekers, and the environment continues to evolve everyday.  The savvy job seeker needs to stay connected just to keep up.  The good news is that employers have never been more accessible than they are today.  Social media is here to stay, so embrace it and make it work for you.

(Written by: Karen Bivand, Photo from: Stuart Miles/


One thought on “Are You Using Twitter Effectively?

  1. Anonymous July 31, 2013 / 3:06 pm

    I dont know how to use the hashtags

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