How To Stand Out From the Competition

All employers want to hire the same type of person- the problem solver. Every manager has some problem that keeps them up at night and would be thrilled to hire a candidate who is able to solve it. Many job seekers make the mistake of pleading with employers to give them a job. You are not asking for a favour. If you present yourself as someone who can solve their problems, employers will be more than happy to hire you. Here are the three steps to effectively positioning yourself as a problem solver.

Step One: Understand the most crucial problems that the employer faces. Is there stiff competition? Is changing technology forcing the industry to evolve? Are shifting demographics altering the demand? Conducting industry research, reviewing the company’s website, and carefully studying the job advertisement are all ways to identify the key challenges that are facing the industry, the organization and the specific position. Information interviews with either someone working in the industry or the company can also be invaluable in helping you uncover the problems that need to be solved.

Step Two: Determine how your skills, abilities, education and experience make you uniquely qualified to solve the organization’s problems. What do you have to offer that the other candidates might not have? If you find that you do not have the necessary skills and abilities, it might be time to retrain or to get a new skill. If the skills needed require a significant investment of either time or money, you may want to reconsider your goal. There could be another job that is better suited to your particular skill set.

Step Three: Market yourself as a problem solver for the organization. Be sure to highlight your understanding of and your ability to solve the organization’s problems at every opportunity. If you can do this effectively, you may find that not only are organizations willing to hire you, but they will even fight for the privilege.


(Written by: Karen Bivand, Photo From: isolated images /


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