How to Manage Your Online Image

When you’re looking for a job, your online image becomes very important.  Employers and recruiters use the Internet to research job seekers and they may decide not to hire you based on what they find online.  Here are some tips to help you maintain a positive online image:

Don’t post anything online that you wouldn’t want a potential employer to see.  There is a good chance that they will Google your name.

Avoid posting negative comments.  It doesn’t matter if you’re right; negative comments always make you look bad.

Check your online image on a monthly basis.  In the digital world, things can change very quickly.  It’s a good idea to frequently monitor your online image.

Start a professional blog and participate on industry discussion boards.  Showcase your professionalism and your expertise.  By posting content that reflects you in a positive light, you minimize the impact of any negative content.  Remember that search engines rank results by currency and frequency.

Create a Linkedin profile.  If you have a Linkedin profile, it will be one of the first items that pop up when someone searches your name.  Update your profile and make sure that it represents you well.

Pay attention to the privacy settings on your social media profiles.  Make sure that you apply the appropriate privacy settings to your profiles so that employers won’t see content that was only meant for your friends and family.

Social media opens up a lot of networking opportunities, but it also creates some risk.  Today’s savvy job seeker should be diligent and make an effort to post content that will set them apart from the crowd.

(Photo by: Master Isolated Images/, Written by: Karen Bivand)


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