How many people do you typically meet at a networking event? 10? 20? How many of them will remember you after the event is over? Do you want to make yourself more memorable? Networking cards can help you make an impression and even start to build a relationship. Here are some tips that will help you create a networking card that will get results:
Avoid the Sales Pitch. Be factual about your skills and experience. List your target position, and try to stay away from words like ‘experienced’ or ‘professional’. Remember, your goal is to tell them what you can do, not to be cute or impressive.
Don’t Get Too Fancy. Avoid elaborate fonts and flashy colours and graphics. Let your experience speak for itself. If you get too distracted with formatting, you will pull the focus away from your skills.
Keep It Focused. Make sure that your networking card is customized to your target job. Highlight two or three of your most marketable skills. If you’re not sure what to highlight, look at a few job advertisements for your target position and see which skills employers are seeking.
Save it For Meaningful Connections. Don’t give out your networking card like you’re handing out samples on a street corner. Only offer it to someone once you’ve made a real connection and you would like them to be a part of your network. Just make sure that you also get their contact information and that you follow up with them.
A networking card may help you get better results from the events that you attend. However, you don’t need to spend a lot of time or money on it. If it looks professional and reflects who you are and what you have to offer, it is exactly what you need.
(Written by: Karen Bivand, Photo by Savit Keawtavee/ FreeDigitalPhotos.net)