How to Make a Cold Call

How do you feel about making cold calls?  If you are like most job seekers, it probably makes you a little nervous.  You may have even determined that it doesn’t work for you.  Don’t be too quick to rule it out.  Cold calls are not easy but they can be an effective tool in your job search strategy.  Here are three ways that making cold calls can help you find a job:

It is good practice.  When you’re making cold calls, you quickly learn how to introduce yourself in a way that gets the attention of potential employers.  As you get more practice making your professional introduction, you will become more comfortable with it and it will sound better.

It can help you make connections.  Even if the person that you are talking to cannot offer you a job, it is still worth connecting with them.  If you focus on growing your professional network you never know what opportunities might open up for you in the future.

You can find out about unadvertised jobs.  The real benefit to making cold calls is the opportunity to access jobs in the hidden job market.  By contacting the employers directly, you might find out about jobs before they are advertised, giving you an edge over the competition.

Here are some tips that will help make your cold calls more successful:

Do your research.  Never call an employer unless you research them ahead of time.  Know about their business, their needs, their organizational culture, and the direction that their company is headed.

Be fearless.  When you’re making a cold call, you need to be confident.  If you’re feeling insecure or nervous the employer will be less responsive to you.  Remember- the worse thing that they can say is no; you don’t lose anything by trying.

Be persistent.  Cold calling is a numbers game.  The more companies you call, the more likely you are to get a positive response.  You will get a lot of no’s, but if you stick with it opportunities will open up for you.

Right now most of the people that you are competing with for jobs are sitting on the computer submitting online applications.  If you want to stand out, you have to do something different.  Sometimes making a personal connection can be your quickest path to a job.

(Written by: Karen Bivand)


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