Why Are You the Best Candidate for the Job?

In this competitive job market, it’s difficult to stand out.  The employer receives hundreds of applications for each position and some candidates have more experience than you do.  How can you possibly make an impression?  The key is to discover what makes you special and to start building your personal brand.  When you are branding yourself effectively, it is much easier for you to pique an employer’s interest.  Here are some tips that will help you get started:

Talk to your previous colleagues.  Solicit feedback from previous managers, coworkers, teachers, and classmates.  Ask them what makes you special.  What adjectives would they use to describe you?  You may be surprised by peoples’ perception of you.

Consider your values.  How do you view yourself?  What are you most proud of?  What is important to you?  You will be much more successful at creating and establishing your personal brand if it is consistent with your values.

Relate it to your target job.  How does your brand make you a strong candidate for your target position?  What value does it have for potential employers?  For example, if you have branded yourself as a caring person, you may be uniquely suited for a position where you would be directly serving clients.  Always think about your brand from the employer’s perspective.  If your brand isn’t something that they can use, they will have no interest in it.

Communicate your brand.  Once you have identified your brand, you need to determine how you are going to communicate it to potential employers.  Make a plan and ensure that your message is consistent throughout your resume, cover letter, email correspondence and social media presence.  You will also need to determine the best way to communicate your brand at the job interview.

Personal branding is not complicated.  You just need to identify what makes you stand out and relate it to the employer’s needs.  If you were hiring for your target job, which personality traits would you be looking for?  Many candidates possess the right traits but if you incorporate it as a part of your brand, you will definitely stand out.

(Written by: Karen Bivand, Photo Courtesy of Master Isolated Images/ FreeDigitalPhotos.net)

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