Think of yourself as a product. Initially, it can be difficult to wrap your head around the fact that you are a product and you need to persuade the employer to select you over other products (applicants). The key is to communicate what you have that others don’t.
Focus on the employer’s needs. The harsh reality is that nobody (except for your mom) is interested in giving you an opportunity. Employers want to hire candidates who will solve their problems. If your brand is relevant to the employer’s needs, they will be very interested in your application.
Be true to yourself. Your personal brand needs to genuinely represent who you are as a professional. What words do people use to describe you? What makes you stand out? Your brand will be a lot stronger if it’s consistent with your skills, values, interests and personality.
Communicate your brand. The effectiveness of your brand depends on your ability to consistently communicate it. Use every opportunity available to tell the employer who you are. You can communicate your brand through your resume, cover letter, social media sites and in person at your interview.
In this difficult job market, you need to be able to stand out from your competition quickly. If you brand yourself effectively, you may be surprised to find that the employers actually start coming to you.
(Written by: Karen Bivand)