Standing out in a competitive job market is not easy. Sometimes you need to do something a little unconventional to get noticed. However, these types of stunts can backfire if you don’t do them properly. You want to stand out for the right reasons and make sure that it doesn’t pull the focus away from your skills. Here are some tactics you can try that will definitely set you apart from the herd:
Social Media Campaign. Social media offers today’s job seeker endless opportunities to connect with potential employers. You could make contact through the company page, position yourself as a subject matter expert, participate in discussion groups, take out a Facebook advertisement, start a blog, or directly contact employers. The key is to ensure that your approach is appropriate and professional and that it effectively demonstrates that you would be a great fit for the job.
Video Resume. A video resume is a short video that demonstrates why you are the best candidate for the job. You can include clips of your work, an elevator pitch, testimonials or anything else that you think an employer might find intriguing. Just keep it short, interesting, and focused on your target position.
Unconventional Resume. While this approach is controversial, some job seekers have found it to be effective. Unconventional resumes are generally only appropriate when the job requires some creativity. The form that your resume takes is completely up to you, but always stay focused on demonstrating how your skills relate to the role.
Personal Connection. Since everyone is so focused on online applications and social media, you can stand out by making personal connections. Attend community events, professional association events, and any other gatherings where you can meet key decision makers. Don’t be afraid to approach them and introduce yourself. If you have an excellent elevator pitch prepared, you will definitely make an impression.
When the usual approaches aren’t working, it makes sense to look outside the box. The type of strategy that you choose will completely depend on you. Don’t be afraid to be bold. If you keep it professional and relevant to your target job, you can’t go wrong. Good luck!
(Written by: Karen Bivand, Image Courtesy of: Stuart Miles/FreeDigitalPhotos.net)