While most people are on social media, few use it effectively as a job search tool. If you want your social media presence to be an asset when building your career, you need to be willing to invest some time. Here are some mistakes that job seekers often make on social media and some tips to help you avoid them:
Inconsistency with posting. Many people post like crazy for a few days and then disappear for a month. This is not the way to build up a following. When you are in posting-mode, you flood your followers’ update feed, which may annoy them so much that they stop following you. Also, your frequent disappearances prevent you from building any kind of real trust or engagement with your followers. Show that you are serious about your social media presence by posting at least once or twice a day. If you aren’t available to post frequently, use a dashboard to schedule posts.
Posting inappropriate content. Social media gives today’s employer the opportunity to peek into your social life. Many employers even hire third-party companies to complete social media scans. Pay attention to the privacy settings on all of your social media profiles. When in doubt, don’t post it. Jure Klepic said it best, “What happens in Vegas stays in Vegas; what happens on Twitter stays on Google forever!”
Not being strategic. Many people post a bunch of stuff on social media and then just sit there and wait for something to happen. Unfortunately, the ‘spray and pray’ approach just isn’t effective. If you want to gain any kind of momentum on social media, you need to have a plan. What is your goal with your social media presence? Who are you trying to connect with? How often will you post and what will be the general content of your posts? When you are strategic with your social media presence, it is much more likely to be effective.
Not following up. Once you set yourself up on social media, people are going use it as a way to contact you. This means that this is yet another inbox that you need to check regularly. If somebody contacts you and you don’t respond to them, it could damage the relationship. Make it a habit to check in-boxes and mentions frequently and try to get back to people within twenty-four hours.
Just being on social media isn’t enough for today’s job seeker; you need to do it well! If technology isn’t your thing, just take it one step at a time. Try to embrace it, follow your interests, and before long, you’ll be trending on Twitter!!!
(Written by: Karen Bivand, Image Courtesy of jesadaphorn at FreeDigitalPhotos.net)