Be honest…do you avoid LinkedIn? It takes a little time to get used to, but if you put in a consistent effort, you will likely uncover more career opportunities through LinkedIn than you will with any other social media platform. If you can spare ten minutes each day, here are a few habits that will significantly improve your LinkedIn presence:
Respond to people who have reached out to you. The last thing you want to do on LinkedIn is to miss an opportunity. For that reason it is important that you frequently review and respond to your notifications, messages, and invitations to connect. Not only will this demonstrate your professionalism, but it will help you build up a strong network.
Find out what’s going on with your connections. Review your feed to find out what’s happening in your industry. What are your contacts posting? Who got a new job? Take a few minutes to share, comment, and otherwise engage with the content on your news feed. This is how you show the world that there is a person behind your LinkedIn profile.
Post something relevant. At least once or twice a week, post something that will demonstrate your knowledge and that will be of interest to your industry contacts. You may even want to schedule your posts through HootSuite or another dashboard so that you can ensure that you are consistently posting relevant content.
Identify new connections. To progress in your career, it important that you are constantly expanding your network. Take two or three minutes each day to click on the “People You May Know” tab to see if anyone looks familiar. You can even review your colleagues’ connections to build up your contacts. However, make sure that you only add people that you actually know.
Contribute to discussions. Industry-specific groups are an excellent way to showcase your expertise and to make connections. Join relevant groups and contribute to online discussions. The key is to make sure that you are contributing something of value to the conversation.
Most job seekers have set up a profile on LinkedIn, but few use it strategically. The key is to be consistent and to show through your online presence that you are someone who they want to get to know!
(Written by Karen Bivand, Image Courtesy of Renjith Krishnan at FreeDigitalPhotos.net)