You’re all set up on social media and you are ready to make it part of your job search strategy. The problem is that you don’t know where to start. You’ve allocated an hour a day to keeping up with your contacts online but what does that actually mean? Here are five items to put on your daily social media to-do list. If you make these tasks a habit, your social media presence will be an asset in your job search:
Check your mentions, messages and notifications. If you are going to have a social media presence, you had better actually be present. People may form a negative impression if you are unresponsive when they reach out to you. Always respond promptly as you never know where you might find an amazing opportunity.
Post an update. If you can manage it, post an update on each of your social media sites at least once a week. If you consistently post content that is fresh, interesting and relevant to your industry, your contacts will perceive you as knowledgeable and on top of current trends.
Find new connections. On social media, your reach grows exponentially with each new connection that you make. If you strive to make one new connection a day, it won’t be long before you have a strong and vibrant network. However, don’t forget that you also need to nurture your network by keeping in touch with all of your contacts.
Support your contacts. Social media is built on the spirit of reciprocity which basically means ‘you scratch my back and I will scratch yours’. Whenever you have the opportunity, support your contacts by liking, sharing and commenting on their posts. Many of them will return the favour.
Scan your profile. Take a quick look at your profile to make sure that everything is as it should be. You don’t want to forget an an update, post an error or allow a troll or spammer to post on your site as it’s the social media equivalent of having spinach in your teeth.
Once you have all of your social media profiles set up, you don’t have to put much time into them. Just an hour a day is more than enough time for you to find potential opportunities using these tools. Happy tweeting!
(Written by Karen Bivand, Image Courtesy of Artur34 at FreeDigitalPhotos.net)